The voice of the customer

Author(s)

• Griffin, Abbie
• Hauser, John R.
• Marketing Science Institute

Bibliographic Information

The voice of the customer

Abbie Griffin and John R. Hauser

（Report / Marketing Science Institute, no. 92-106）

Marketing Science Institute, c1992

Note

"Working paper"--T.p.

Bibliography: p. 47-52

Details

• NCID: BA20434743
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 53 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951