Measuring consumer perceptions of brand quality with scanner data : implications for brand equity

Author(s)

• Kamakura, Wagner A.
• Russell, Gary J. (Gary John)
• Marketing Science Institute

Bibliographic Information

Measuring consumer perceptions of brand quality with scanner data : implications for brand equity

Wagner A. Kamakura, Gary J. Russell

（Report / Marketing Science Institute, no. 91-122）

Marketing Science Institute, c1991

Note

"Technical working paper"--T.p.

Bibliography: p. 28-29

Details

• NCID: BA20435531
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 30 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951