The effects of sequential introduction of brand extensions

Author(s)

• Keller, Kevin Lane
• Aaker, David A.
• Marketing Science Institute

Bibliographic Information

The effects of sequential introduction of brand extensions

Kevin Lane Keller, David A. Aaker

（Report / Marketing Science Institute, no. 91-118）

Marketing Science Institute, c1991

Note

"Technical working paper"--T.p.

Bibliography: p. 33-35

Details

• NCID: BA20437195
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 36 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951