New product models : practice, shortcomings, and desired improvements

Author(s)

• Mahajan, Vijay
• Wind, Yoram J.
• Marketing Science Institute

Bibliographic Information

New product models : practice, shortcomings, and desired improvements

Vijay Mahajan, Jerry Wind

（Report / Marketing Science Institute, no. 91-125）

Marketing Science Institute, c1991

Note

"Working paper"--T.p.

Bibliography: p. 12-13

Details

• NCID: BA20437628
• LCCN: 92139057
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 38 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951