Measuring overall judgments and attribute evaluations : overall first vs. attributes first
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Bibliographic Information
Measuring overall judgments and attribute evaluations : overall first vs. attributes first
（Report / Marketing Science Institute, no. 91-120）
Marketing Science Institute, c1991
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
658.8-524s081000087428*
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Note
"Technical working paper"--T.p.
Bibliography: p. 26-28