Bibliographic Information

The adaptive decision maker

John W. Payne, James R. Bettman, Eric J. Johnson

Cambridge University Press, 1993

  • : hardback
  • : pbk

Available at  / 42 libraries

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Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

The Adaptive Decision Maker argues that people use a variety of strategies to make judgments and choices. The authors introduce a model that shows how decision makers balance effort and accuracy considerations and predicts which strategy a person will use in a given situation. A series of experiments testing the model are presented, and the authors analyse how the model can lead to improved decisions and opportunities for further research.

Table of Contents

  • Preface
  • 1. Adaptive decision behaviour: an introduction
  • 2. Contingencies in decision making
  • 3. Deciding how to decide: an effort/accuracy framework
  • 4. Studying contingent decisions: an integrated methodology
  • 5. Constructive processes in decision making
  • 6. Why may adaptivity fail?
  • 7. Improving decisions and other practical matters
  • 8. The adaptive decision maker: a look backward and a look forward
  • Appendix
  • Footnotes
  • Bibliography.

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