An examination of product and market characteristics that affect the financial outcomes of brand extensions
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An examination of product and market characteristics that affect the financial outcomes of brand extensions
（Report / Marketing Science Institute, no. 91-103）
Marketing Science Institute, c1991
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Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
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Note
"Working paper"--T.p.
Bibliography: p. 34-36