The changing role of marketing in the corporation

Bibliographic Information

The changing role of marketing in the corporation

Frederick E. Webster, Jr.

(Report / Marketing Science Institute, no. 91-127)

Marketing Science Institute, c1991

Available at  / 6 libraries

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Note

"Commentary"--T.p.

Bibliography: p. 17-19

Related Books: 1-1 of 1

  • Report

    Marketing Science Institute

    Marketing Science Institute

Details

  • NCID
    BA20449740
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Cambridge, Mass.
  • Pages/Volumes
    20 p.
  • Size
    28 cm
  • Parent Bibliography ID
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