Manufacturer and retailer relationships : replacing power with strategic marketing partnerships

Author(s)

• Wortzel, Lawrence H.
• Venkatraman, Meera P.
• Marketing Science Institute

Bibliographic Information

Manufacturer and retailer relationships : replacing power with strategic marketing partnerships

Lawrence H. Wortzel, Meera P. Venkatraman

（Report / Marketing Science Institute, no. 91-129）

Marketing Science Institute, c1991

Note

"Working paper"--T.p.

Bibliography: p. 35-36

Details

• NCID: BA20450998
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 37 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951