Customer-focused marketing : actions for delivering greater internal and external customer satisfaction
著者
書誌事項
Customer-focused marketing : actions for delivering greater internal and external customer satisfaction
（McGraw-Hill marketing for professionals）
McGraw-Hill, c1993
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注記
Includes bibliographical references (p. [218]-219) and index
内容説明・目次
内容説明
This practical text shows how closer internal and external customer relationships can be developed that will benefit the entire organization. Ian Chaston describes how this can be acheived through revisions to marketing strategies, to product development and the marketing mix and also to the managerial capabilities of the marketer.
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