Reflections on progress in marketing : proceedings, 1964 Educators Conference

Author(s)

• American Marketing Association. Educators' Conference
• Smith, L. George
• American Marketing Association

Bibliographic Information

Reflections on progress in marketing : proceedings, 1964 Educators Conference

edited by L. George Smith

American Marketing Association, [c1965]

Other Title

Proceeding, Educators Conference, December, 1964

Note

Includes index

Details

• NCID: BA20598988
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: xxvi, 710 p.
• Size: 23 cm