Essentials of marketing research

Author(s)

• Dillon, William R.
• Madden, Thomas J.
• Firtle, Neil H.

Bibliographic Information

Essentials of marketing research

William R. Dillon, Thomas J. Madden, Neil H. Firtle

（The Irwin series in marketing）

Irwin, c1993

Note

Includes bibliographical references and indexes

Description and Table of Contents

Description

Aimed at students on undergraduate marketing research courses, this text is intended to create good managers of marketing research, rather than focusing on statistical techniques and analysing data.

by "Nielsen BookData"

Details

• NCID: BA20602305
• ISBN:
  • 0256081123
• LCCN: 92030863
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xviii, 556 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA0019742X