ID:DA03660039
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Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
McGraw-Hill Co. c1997 6th ed., international ed McGraw-Hill series in marketing
Available at 4 libraries
William R. Dillon, Thomas J. Madden, Neil H. Firtle
Irwin c1994 3rd ed
Available at 13 libraries
Irwin c1993 The Irwin series in marketing
Available at 17 libraries
Irwin c1990 2nd ed
: International student ed.
Available at 21 libraries
Times Mirror/Mosby College Pub. 1987
Available at 7 libraries
