Essentials of marketing research
著者
書誌事項
Essentials of marketing research
(The Irwin series in marketing)
Irwin, c1993
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Aimed at students on undergraduate marketing research courses, this text is intended to create good managers of marketing research, rather than focusing on statistical techniques and analysing data.
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