Marketing : principles and methods

Author(s)

• Phillips, Charles F.
• Duncan, Delbert J.

Bibliographic Information

Marketing : principles and methods

Charles F. Phillips and Delbert J. Duncan

R. D. Irwin, 1960

4th ed.

Note

Includes bibliographical references and index

Details

• NCID: BA20699748
• LCCN: 60010698
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xviii, 779 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing