Brand equity & advertising : advertising's role in building strong brands
著者
書誌事項
Brand equity & advertising : advertising's role in building strong brands
（Advertising and consumer psychology）
L. Erlbaum Associates, 1993
- : pbk
大学図書館所蔵 件 / 全41件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
L. Erlbaum Associates acquired by Taylor & Francis Group in 2006. Digital printing 2009 published by Psychology Press, Taylor & Francis Group
Includes bibliographies and indexes
