著者
書誌事項
Advertising and consumer psychology
L. Erlbaum Associates
この図書・雑誌をさがす
注記
Place of publisher varies: Mahwah, N.J.
関連文献： 17件中 1-17を表示
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1
- Social marketing : theoretical and practical perspectives
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edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt
Routledge 2008, c1997 Advertising and consumer psychology
所蔵館1館
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2
- Internet advertising : theory and research
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edited by David W. Schumann, Esther Thorson
Lawrence Erlbaum Associates 2007 Advertising and consumer psychology
: cloth
所蔵館8館
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3
- Creating images and the psychology of marketing communication
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edited by Lynn R. Kahle & Chung-Hyun Kim
Lawrence Erlbaum Associates 2006 Advertising and consumer psychology
: cloth
所蔵館16館
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4
- Applying social cognition to consumer-focused strategy
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edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel
L. Erlbaum Associates 2005 Advertising and consumer psychology
所蔵館4館
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5
- Online consumer psychology : understanding and influencing consumer behavior in the virtual world
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edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard F. Yalch
Lawrence Erlbaum Associates 2005 Advertising and consumer psychology
: case , : pbk.
所蔵館16館
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6
- Diversity in advertising : broadening the scope of research directions
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edited by Jerome D. Williams, Wei-Na Lee, Curtis P. Haugtvedt
Lawrence Erlbaum Associates 2004 Advertising and consumer psychology
: casebound
所蔵館6館
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7
- Sports marketing and the psychology of marketing communication
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edited by Lynn R. Kahle, Chris Riley
L. Erlbaum Associates 2004 Advertising and consumer psychology
: pbk
所蔵館16館
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8
- The psychology of entertainment media : blurring the lines between entertainment and persuasion
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edited by L.J. Shrum
Lawrence Erlbaum Associates 2004 Advertising and consumer psychology
: hbk
所蔵館11館
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9
- Persuasive imagery : a consumer response perspective
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edited by Linda M. Scott, Rajeev Batra
Lawrence Erlbaum Associates 2003 Advertising and consumer psychology
所蔵館14館
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10
- Advertising and the World Wide Web
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edited by David W. Schumann, Esther Thorson
Lawrence Erlbaum Associates 1999 Advertising and consumer psychology
所蔵館3館
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11
- Values, lifestyles, and psychographics
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edited by Lynn R. Kahle, Larry Chiagouris
L. Erlbaum Associates 1997 Advertising and consumer psychology
: cl
所蔵館27館
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12
- Measuring advertising effectiveness
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edited by William D. Wells
L. Erlbaum Associates 1997 Advertising and consumer psychology
: cl , : pbk
所蔵館29館
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13
- Social marketing : theoretical and practical perspectives
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edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt
Lawrence Erlbaum Associates 1997 Advertising and consumer psychology
所蔵館29館
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14
- Integrated communication : synergy of persuasive voices
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edited by Esther Thorson, Jeri Moore
Lawrence Erlbaum Associates 1996 Advertising and consumer psychology
所蔵館18館
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15
- Global and multinational advertising
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edited by Basil G. Englis
Lawrence Erlbaum Associates 1994 Advertising and consumer psychology
: pbk
所蔵館29館
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16
- Advertising exposure, memory, and choice
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edited by Andrew A. Mitchell
L. Erlbaum Associates 1993 Advertising and consumer psychology
所蔵館23館
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17
- Brand equity & advertising : advertising's role in building strong brands
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edited by David A. Aaker and Alexander L. Biel
L. Erlbaum Associates 1993 Advertising and consumer psychology
: pbk
所蔵館42館