Brand equity & advertising : advertising's role in building strong brands

著者

• Aaker, David A.
• Biel, Alexander L.

書誌事項

Brand equity & advertising : advertising's role in building strong brands

edited by David A. Aaker and Alexander L. Biel

（Advertising and consumer psychology）

L. Erlbaum Associates, 1993

• : pbk

注記

L. Erlbaum Associates acquired by Taylor & Francis Group in 2006. Digital printing 2009 published by Psychology Press, Taylor & Francis Group

Includes bibliographies and indexes

• NII書誌ID(NCID): BA20733551
• ISBN:
  • 0805812830
  • 0805812849
• LCCN: 92040963
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hillsdale, N.J.
• ページ数/冊数: x, 380 p.
• 大きさ: 23 cm
• 分類:
  • NDC9 : 674.1
  • LCC : HD69.B7
  • DC20 : 659.1
• 件名:
  • LCSH : Brand name products -- Valuation -- Congresses
  • LCSH : Advertising -- Brand name products -- Congresses
• 親書誌ID:
  • BA2075631X