1992 AMA Winter Educators' Conference : marketing theory and applications

書誌事項

1992 AMA Winter Educators' Conference : marketing theory and applications

editors, Chris T. Allen ... [et al.]

American Marketing Association, c1992

タイトル別名

Marketing theory and applications

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注記

Held in San Antonio, Texas, Feb. 15-18, 1992

"Volume 3."

Includes bibliographical references and index

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