1992 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

• AMA Winter Educators' Conference
• American Marketing Association

Bibliographic Information

1992 AMA Winter Educators' Conference : marketing theory and applications

editors, Chris T. Allen ... [et al.]

American Marketing Association, c1992

Other Title

Marketing theory and applications

Note

Held in San Antonio, Texas, Feb. 15-18, 1992

"Volume 3."

Includes bibliographical references and index

Details

• NCID: BA20749711
• ISBN:
  • 0877572240
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xix, 526 p.
• Size: 27 cm
• Classification:
  • LCC : HF5411
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing-research -- Congresses