Advertising exposure, memory, and choice

Author(s)

• Mitchell, Andrew A.
• Conference on Advertising and Consumer Psychology

Bibliographic Information

Advertising exposure, memory, and choice

edited by Andrew A. Mitchell

（Advertising and consumer psychology）

L. Erlbaum Associates, 1993

Note

Includes bibliographical references and indexes

"The chapters in this volume were originally presented at the eighth annual Advertising and Consumer Psychology Conference held at the Leo Burnett Company, Ltd. in Tronto during May, 1989."--Preface

Details

• NCID: BA20756273
• ISBN:
  • 0805806857
• LCCN: 92011407
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hillsdale, N.J.
• Pages/Volumes: vii, 349 p.
• Size: 24 cm
• Classification:
  • LCC : HF5822
  • DC20 : 659.1/01/9
• Subject Headings:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Consumers' preferences
  • LCSH : Persuasion (Psychology)
  • LCSH : Consumer behavior
• Parent Bibliography ID:
  • BA2075631X