Advertising exposure, memory, and choice

著者

• Mitchell, Andrew A.
• Conference on Advertising and Consumer Psychology

書誌事項

Advertising exposure, memory, and choice

edited by Andrew A. Mitchell

（Advertising and consumer psychology）

L. Erlbaum Associates, 1993

注記

Includes bibliographical references and indexes

"The chapters in this volume were originally presented at the eighth annual Advertising and Consumer Psychology Conference held at the Leo Burnett Company, Ltd. in Tronto during May, 1989."--Preface

詳細情報

• NII書誌ID(NCID): BA20756273
• ISBN:
  • 0805806857
• LCCN: 92011407
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hillsdale, N.J.
• ページ数/冊数: vii, 349 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5822
  • DC20 : 659.1/01/9
• 件名:
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Consumers' preferences
  • LCSH : Persuasion (Psychology)
  • LCSH : Consumer behavior
• 親書誌ID:
  • BA2075631X