Priorities for research in strategic marketing

Author(s)

• Day, George S.
• Wensley, Robin
• Marketing Science Institute

Bibliographic Information

Priorities for research in strategic marketing

by George S. Day and Robin Wensley

（Report / Marketing Science Institute, no. 83-103）

Marketing Science Institute, 1983

Note

Bibliography: p. 20-23

On cover: Research program. Working paper

Details

• NCID: BA20775595
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 24 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951