Marketing research and information systems : text and cases

Author(s)

• Buzzell, Robert D. (Robert Dow)
• Cox, Donald F.
• Brown, Rex V.
• Harvard University. Graduate School of Business Administration

Bibliographic Information

Marketing research and information systems : text and cases

Robert D. Buzzell, Donald F. Cox ; with the assistance of Rex V. Brown

McGraw-Hill, c1969

Note

Case material from the Harvard Graduate School of Business Administration

Includes bibliographical references and index

Details

• NCID: BA20805266
• LCCN: 74085156
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 788 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.83
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing research
  • LCSH : Management information systems