Advertising psychology and research : an introductory book

Author(s)

• Lucas, Darrell Blaine
• Britt, Steuart Henderson

Bibliographic Information

Advertising psychology and research : an introductory book

by Darrell Blaine Lucas and Steuart Henderson Britt

McGraw-Hill, 1950

1st ed

Note

Includes bibliographies and index

Details

• NCID: BA20971130
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 765 p.
• Size: 24 cm
• Classification:
  • DC18 : 659.1019