Marketing management : cases from the emerging countries

Author(s)

• Boyd, Harper W.
• Stanford University. International Center for the Advancement of Management Education

Bibliographic Information

Marketing management : cases from the emerging countries

edited by Harper W. Boyd, Jr. ... [et al.]

（Stanford University series in business management）

Addison-Wesley, c1966

Note

Sponsored by the International Center for the Advancement of Management Education, Graduate School of Business, Stanford University

Bibliographical footnotes

Details

• NCID: BA20983468
• LCCN: 66025595
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass.
• Pages/Volumes: viii, 424 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC : 658.80072
• Subject Headings:
  • LCSH : Marketing -- Case studies
• Parent Bibliography ID:
  • BA20983537