Marketing research : text and cases

Author(s)

• Boyd, Harper W.
• Westfall, Ralph L.

Bibliographic Information

Marketing research : text and cases

Harper W. Boyd, Jr., Ralph Westfall

R.D. Irwin, 1972

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA20983730
• LCCN: 70172964
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xv, 813 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC : 658.8/3
• Subject Headings:
  • LCSH : Marketing research