Consumer image and attitude

Author(s)

• Myers, John G.
• University of California, Berkeley. School of Business Administration

Bibliographic Information

Consumer image and attitude

John G. Myers

（IBER special publications）（Publications of the Institute of Business and Economic Research, University of California）

Institute of Business and Economic Research, c1968

Other Title

Research program in marketing

Note

At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley

Bibliography: p. 145-167

• NCID: BA20993428
• LCCN: 68063807
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Berkeley, Calif.]
• Pages/Volumes: xii, 167 p.
• Size: 23 cm
• Classification:
  • LCC : HB801
  • DC : 658.83
• Subject Headings:
  • LCSH : Consumers
• Parent Bibliography ID:
  • BA13088096
  • BA0380399X