Readings: marketing and society

Author(s)

• Gist, Ronald R.

Bibliographic Information

Readings: marketing and society

edited by Ronald R. Gist

（Holt, Rinehart and Winston marketing series）

Holt, Rinehart and Winston, c1971

Note

Includes bibliographies

Details

• NCID: BA20998851
• ISBN:
  • 0030836468
• LCCN: 78127185
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 489 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA03809544