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edited by Ronald R. Gist
Dryden Press [1974] 2nd ed. The Dryden Press marketing series
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[by] Ronald R. Gist
Dryden Press [c1974] [2d ed.] The Dryden Press marketing series
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Ronald R. Gist
Wiley [c1971] 2nd ed The Wiley marketing series
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Holt, Rinehart and Winston c1971 Holt, Rinehart and Winston marketing series
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Wiley [1971] The Wiley marketing series
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Ronard R. Gist
John Wiley c1968 The Wiley marketing series
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