Perspectives in consumer behavior

Author(s)

• Kassarjian, Harold H.
• Robertson, Thomas S.

Bibliographic Information

Perspectives in consumer behavior

[edited by] Harold H. Kassarjian, Thomas S. Robertson

Scott, Foresman, c1968

Note

Bibliography: p. [527]-558

Includes index

Details

• NCID: BA21001901
• LCCN: 68024962
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Glenview, Ill.
• Pages/Volumes: 568 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.83
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Motivation research (Marketing) -- Addresses, essays, lectures