Marketing : concepts and applications

Author(s)

• Schewe, Charles D.
• Smith, Reuben M.

Bibliographic Information

Marketing : concepts and applications

Charles D. Schewe, Reuben M. Smith

（McGraw-Hill series in marketing）

McGraw-Hill, c1983

2nd ed

Note

Includes bibliographies and index

Details

• NCID: BA21005017
• ISBN:
  • 0070552517
• LCCN: 82017300
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xx, 715 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- Problems, exercises, etc
• Parent Bibliography ID:
  • BA0093810X