Creating and marketing new products : viewpoints of leading authorities

著者

• Wills, Gordon
• Hayhurst, Roy
• Midgley, David

書誌事項

Creating and marketing new products : viewpoints of leading authorities

collated and edited by Gordon Wills, Roy Hayhurst, David Midgley

Crosby Lockwood Staples, 1973

注記

Includes bibliographical references

詳細情報

• NII書誌ID(NCID): BA21008092
• ISBN:
  • 0258969008
• LCCN: 75306408
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: 484 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HD69.N4
  • DC : 658.5/75
• 件名:
  • LCSH : New products
  • LCSH : Marketing