Polls & surveys : understanding what they tell us

Author(s)

Bibliographic Information

Polls & surveys : understanding what they tell us

Norman M. Bradburn, Seymour Sudman

(The Jossey-Bass social and behavioral science series)(The Jossey-Bass public administration series)

Jossey-Bass, 1988

1st ed

  • alk. paper

Other Title

Polls and surveys

Available at  / 5 libraries

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Note

Bibliography: p. 237-242

Includes index

Description and Table of Contents

Description

Explains how polls are conducted, describes the causes of polling errors, and discusses how polls are used and interpreted.

Table of Contents

1. Polling the Public: Purpose and Process 2. Growth of Public Opinion Polling 3. Proper and Improper Uses of Surveys 4. The Organizations That Do the Polling 5. How Information Is Collected 6. How Respondents are Selected 7. Asking the Question: How Wording Affects Response 8. What Do the Answers Mean? 9. Understanding Sources of Error 10. Should Polls Be Banned? 11. Effects of Polls on Elections, Governments, Business, and Media Glossary References Index

by "Nielsen BookData"

Related Books: 1-2 of 2

Details

  • NCID
    BA21041247
  • ISBN
    • 1555420982
  • LCCN
    88042778
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    San Francisco
  • Pages/Volumes
    xx, 249 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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