Advertising as communication
著者
書誌事項
Advertising as communication
（Studies in culture and communication）
Routledge, 1988
- : pbk
並立書誌 全1件
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Advertising as communication / Gillian Dyer
BA21801792
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Advertising as communication / Gillian Dyer
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注記
Originally published: London ; New York : Methuen, 1982
Includes bibliographical references (p. 215-226) and index
内容説明・目次
内容説明
Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
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