Toward scientific marketing : proceedings of the Winter Conference of the American Marketing Association, December 27-28, 1963, Boston

著者

• American Marketing Association
• Greyser, Stephen A.

書誌事項

Toward scientific marketing : proceedings of the Winter Conference of the American Marketing Association, December 27-28, 1963, Boston

ed. by Stephen A. Greyser

American Marketing Association, [c1964]

詳細情報

• NII書誌ID(NCID): BA21055434
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: 649 p.
• 大きさ: 23 cm