Toward scientific marketing : proceedings of the Winter Conference of the American Marketing Association, December 27-28, 1963, Boston

Author(s)

• American Marketing Association
• Greyser, Stephen A.

Bibliographic Information

Toward scientific marketing : proceedings of the Winter Conference of the American Marketing Association, December 27-28, 1963, Boston

ed. by Stephen A. Greyser

American Marketing Association, [c1964]

Details

• NCID: BA21055434
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: 649 p.
• Size: 23 cm