Innovation : key to marketing progress : proceedings of the forty-sixth National Conference of the American Marketing Association, June 17, 18, 19, 1963, Washington D. C.

著者

• American Marketing Association
• Gomez, Henry

書誌事項

Innovation : key to marketing progress : proceedings of the forty-sixth National Conference of the American Marketing Association, June 17, 18, 19, 1963, Washington D. C.

edited by Henry Gomez

American Marketing Association, c1963

タイトル別名

Proceedings, American Marketing Association Conference, June, 1963

注記

Includes index

詳細情報

• NII書誌ID(NCID): BA21186126
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: xxv, 685 p.
• 大きさ: 23 cm