Marketing essentials : mastering concepts and practices

Author(s)

• Schoell, William F.
• Guiltinan, Joseph P.
• Valvatne, Laura

Bibliographic Information

Marketing essentials : mastering concepts and practices

William F. Schoell, Joseph P. Guiltinan ; with Laura Valvatne

Allyn and Bacon, c1993

Note

Rev. ed. of: Marketing. 5th ed. 1991

Includes bibliographical references and index

Details

• NCID: BA21198205
• ISBN:
  • 0205143237
• LCCN: 92025672
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxiv, 562 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing