The marketing revolution : a radical manifesto for dominating the marketplace
著者
書誌事項
The marketing revolution : a radical manifesto for dominating the marketplace
HarperBusiness, 1993, c1991
- : pbk
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注記
Includes index
内容説明・目次
内容説明
The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace. Clancy and Shulman establish new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research with intelligent marketing.
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