Media management : a casebook approach

Author(s)

• Lacy, Stephen
• Sohn, Ardyth Broadrick
• Wicks, Jan LeBlanc
• Sylvie, George
• Powers, Angela
• Rifon, Nora J.

Bibliographic Information

Media management : a casebook approach

[edited by] Stephen Lacy, Ardyth B. Sohn, Jan LeBlanc Wicks ; contributing authors, George Sylvie, Angela Powers, Nora J. Rifon

（Communication textbook series, Journalism）

L. Earlbaum Associates, Publishers, 1993

• : cloth
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA21541206
• ISBN:
  • 0805806598
  • 080581308X
• LCCN: 92034734
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hillsdale, N.J.
• Pages/Volumes: xiv, 391 p.
• Size: 25 cm
• Classification:
  • LCC : P96.M34
  • DC20 : 302.23/068
• Subject Headings:
  • LCSH : Mass media -- Management -- Case studies
• Parent Bibliography ID:
  • BA06635960