The cultural dimension of international business

著者

書誌事項

The cultural dimension of international business

Gary P. Ferraro

Prentice Hall, c1994

2nd ed

大学図書館所蔵 件 / 全43件

この図書・雑誌をさがす

注記

Includes bibliographical references (p. 164-171) and index

内容説明・目次

内容説明

Appropriate for the Anthropology of Business course taught in Anthroplogy or as a supplement to the International Business course taught in Business Management departments. This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena.

目次

1. Cultural Anthropology and International Business. 2. Culture and International Business: A Conceptual Approach. 3. Communicating Across Cultures: Language. 4. Communicating Across Cultures: The Nonverbal Dimension. 5. Contrasting Cultural Values. 6. Locating Relevant Cultural Information. 7. Negotiating Across Cultures. 8. Coping with Culture Shock. Appendix. References. Index.

「Nielsen BookData」 より

詳細情報

ページトップへ