Implementing the marketing concept through a program of customer visits

著者

• McQuarrie, Edward F.
• McIntyre, Shelby H.
• Marketing Science Institute

書誌事項

Implementing the marketing concept through a program of customer visits

by Edward F. McQuarrie and Shelby H. McIntyre

（Research program. Working paper）（Report / Marketing Science Institute, no. 90-107）

Marketiang Science Institute, c1990

注記

Bibliography: p. 27-32

詳細情報

• NII書誌ID(NCID): BA21772978
• LCCN: 91143822
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 33 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA21773799
  • BA07416951