Reading the popular
著者
書誌事項
Reading the popular
Routledge, 1991, c1989
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注記
Bibliography: p. [219]-223
Includes index
Originally published: Unwin Hyman , 1989
内容説明・目次
内容説明
'...well-written and accessible. Making the difficult seem easy is Fiske's great talent. No introductory reading list in the field would be complete without a Fiske' - Sociology In Reading the Popular, John Fiske analyzes popular "texts" to reveal both their explicit, implicit (and often opposite) meanings and uses, and the social and political dynamics they reflect. He examines the multitude of meanings lying beneath the cultural artifacts that surround us in shopping malls, popular music and television. Features: * highlights the conflicting responses that cultural phenomenon such as Madonna and the Chicago Sears Tower evoke. * locates popular culture as the point at which people take the goods offered them by industrial capitalism and turn them to their own creative, and even subversive, uses. * refutes the theory that a mass audience mindlessly consumes every product it is offered.
目次
Acknowledgements Introduction Understanding Popular Culture Shopping for Pleasure Reading the Beach Video Pleasures Madonna Romancing the Rock Everyday Quizzes Everyday Life News, History and Undisciplined Events Popular News Searing Towers References Index
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