Media economics : theory and practice
著者
書誌事項
Media economics : theory and practice
（Communication textbook series, . Mass communication）
Lawrence Erlbaum Associates, 1993
- : cloth
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
With the rapid change in the structure and value of media industries in recent years, understanding the mechanics of such change is crucial to provide insight into the processes reproducing contemporary trends in media economics, rather than simply documenting historical patterns. Editors Alison Alexander, James Owers, and Rodney Carveth have included contributions here that address the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environments, in addition to examining economic practice within specific media industries. The text concludes with a review of changes in international economic practices and in the economics of online media, and considers how the changing technologies will be a factor in economic successes. Essential for study at all levels, Media Economics: Theory and Practice is at the forefront of contemporary media economic theory and practice.
目次
Contents: Preface. Part I: Structure and Value: The Foundations of Media Economics. J. Owers, R. Carveth, A. Alexander, An Introduction to Media Economic Theory and Practice. D. Gomery, Who Owns the Media? R. Corn-Revere, Economics and Media Regulation. B. Bates, Valuation of Media Properties. G.W. Ozanich, M.O. Wirth, Media Mergers and Acquisitions: An Overview. J. Dimmick, Ecology, Economics, and Gratification Utilities. J.D. Tankel, W. Williams, Jr., Resource Interdependence: Radio Economics and the Shift from AM to FM. Part II: Industries and Practices. R.G. Picard, Economics of the Daily Newspaper Industry. A.N. Greco, Publishing Economics: Mergers and Acquisitions in the U.S. Publishing Industry: 1980-1989. B.R. Litman, The Changing Role of the Television Networks. H.H. Howard, S.L. Carroll, Economics of the Cable Industry. D. Gomery, The Contemporary American Movie Business. J.E. Fletcher, The Syndication Marketplace. R.H. Ducoffe, S.J. Smith, Mergers and Acquisitions Among Advertising Agencies. R. Carveth, J. Owers, A. Alexander, The Global Integration of the Media Industries. Appendices: Media Accounting Practices. Financial Management.
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