Small business management fundamentals
著者
書誌事項
Small business management fundamentals
(McGraw-Hill series in management)
McGraw-Hill, c1993
6th ed
大学図書館所蔵 全2件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This straightforward guide to establishing, managing, and owning a small business has been thoroughly updated, revised and redesigned while preserving the readability and practical flavour that distinguished past editions. Based on field-tested, proven techniques successfully used by real-world entrepreneurs, all essential small business management concepts are covered in a highly readable, practically-oriented presentation, and discussed in terms of how they can add to the small business operator's chances for success. New pedagogical features include a continuing (chapter-by-chapter) exercise called "Developing A Business Plan", new case studies, many of which are computer integrated, and lively real-world vignettes opening each chapter. New chapters on ethics and social responsibility, the development of the business plan, and operations management have been added. Also available - Instructor's resource kit (ISBN 0-07-911459-8) and video series (ISBN 0-07-911517-9)
目次
- Part 1: Small business, entrepreneurship, and organizing for success: small business is big business
- ethics and social responsibility for small business
- entrepreneurship and small business success
- strategic plans for small business
- old business, new business, or franchise?
- developing the business plan
- legal forms of business ownership. Part 2: Financial planning
- financial statements and business ratios
- the desired income approach to planning
- planning the pro forma balance sheet
- finding the funds to finance a business. Part 3: Marketing planning and development
- marketing strategy and marketplace research
- picking the right location
- personal selling, advertising, promotion planning
- product classes, life cycles, and trends
- consumer behaviour and layout planning
- pricing for profits
- getting products/services to the customers. Part 4: People and organizational productivity
- managing human resources
- production and operations management
- purchasing and inventory control
- effective control and break even analysis
- computers and information systems for management decisions. Part 5: Accounting and financial controls
- consumer and business to business credit
- user friendly accounting and financial records
- worksheets, formal statements, and cash flow statements
- taxes and depreciation. Part 6: Special small business issues and opportunities
- international business for small business
- risk management and insurance
- business law
- bankrupcy, and harvesting the winner.
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