Principles of professional fundraising : useful foundations for successful practice
著者
書誌事項
Principles of professional fundraising : useful foundations for successful practice
（Jossey-Bass nonprofit sector series）
Jossey-Bass, c1993
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注記
Includes bibliographical references (p. 253-268) and index
内容説明・目次
内容説明
Builds a framework that enhances the effectiveness of fund-raising. Offers practical models for soliciting donations from individuals and organizations alike.
目次
Preface. The Author. Part One: Why People and Organizations Give. 1. The Personal Equation: How and Why People Give. 2. The Dynamics of Asking People for Money. 3. Understanding Corporate and Foundation Giving. Part Two: Managerial and Organziational Strategies. 4. Strategic Planning: Giving Direction to Fundraising. 5. Shaping Individual Roles and Organizational Structures. 6. Strategic Management and Leadership. Part Three: Critical Challenges and Opportunities. 7. Responding to Change and Increased Competition. 8. Fundraising in Smaller Organizations. 9. Fundraising in Larger Organizations. 10. Conclusions: Future Directions in Fundraising.
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