Microeconomics and behavior
著者
書誌事項
Microeconomics and behavior
McGraw-Hill, c1994
2nd ed
- International ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This text gives coverage of fundamental microeconomics topics. It blends conventional microeconomic theory with optional material on consumer behaviour, particularly rational economic decision-making behaviour. New end-of-chapter questions have been added to this edition, as has a chapter detailing the application of demand theory and the rational choice model. The chapter on preferences has also been re-worked and broadened in scope, giving a range of consumer preferences.
目次
- Part 1: thinking like an economist
- supply and demand. Part 2: the theory of consumer behaviour
- rational consumer choice
- individual and market demand
- applications of rational choice and demand theories
- the economics of information and choice
- under uncertainty
- explaining tastes - the importance of altruism and other non-egoistic behaviour
- cognitive limitations and consumer behaviour. Part 3: the theory of the firm and market structure
- production
- costs
- perfect competition
- monopoly
- monopolistic competition
- oligopoly. Part 4: factor markets
- labour
- capital. Part 5: general equilibrium and welfare
- general equilibrium and market efficiency
- externalities, property rights and the Coase Theorem
- government.
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