Microeconomics and behavior

Bibliographic Information

Microeconomics and behavior

Robert H. Frank

McGraw-Hill, c1994

2nd ed

  • International ed

Available at  / 22 libraries

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

This text gives coverage of fundamental microeconomics topics. It blends conventional microeconomic theory with optional material on consumer behaviour, particularly rational economic decision-making behaviour. New end-of-chapter questions have been added to this edition, as has a chapter detailing the application of demand theory and the rational choice model. The chapter on preferences has also been re-worked and broadened in scope, giving a range of consumer preferences.

Table of Contents

  • Part 1: thinking like an economist
  • supply and demand. Part 2: the theory of consumer behaviour
  • rational consumer choice
  • individual and market demand
  • applications of rational choice and demand theories
  • the economics of information and choice
  • under uncertainty
  • explaining tastes - the importance of altruism and other non-egoistic behaviour
  • cognitive limitations and consumer behaviour. Part 3: the theory of the firm and market structure
  • production
  • costs
  • perfect competition
  • monopoly
  • monopolistic competition
  • oligopoly. Part 4: factor markets
  • labour
  • capital. Part 5: general equilibrium and welfare
  • general equilibrium and market efficiency
  • externalities, property rights and the Coase Theorem
  • government.

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