1993 AMA Winter Educators' Conference : marketing theory and applications

著者

• AMA Winter Educators' Conference
• American Marketing Association

書誌事項

1993 AMA Winter Educators' Conference : marketing theory and applications

editors, Rajan Varadarajan ... [et al.]

American Marketing Association, c1993

タイトル別名

Marketing theory & applications

注記

Held in Newport Beach, Calif. Feb. 20-23, 1993

"Volume 4."

Includes bibliographical references and index

詳細情報

• NII書誌ID(NCID): BA22466853
• ISBN:
  • 0877572356
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill.
• ページ数/冊数: xviii, 436 p.
• 大きさ: 28 cm
• 分類:
  • LCC : HF5411
  • DC20 : 658.8
• 件名:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing-research -- Congresses