1993 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

• AMA Winter Educators' Conference
• American Marketing Association

Bibliographic Information

1993 AMA Winter Educators' Conference : marketing theory and applications

editors, Rajan Varadarajan ... [et al.]

American Marketing Association, c1993

Other Title

Marketing theory & applications

Note

Held in Newport Beach, Calif. Feb. 20-23, 1993

"Volume 4."

Includes bibliographical references and index

Details

• NCID: BA22466853
• ISBN:
  • 0877572356
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xviii, 436 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing-research -- Congresses