1984 AMA educators' proceedings

Author(s)

• Belk, Russell W.
• American Marketing Association
• American Marketing Association. Educators' Conference

Bibliographic Information

1984 AMA educators' proceedings

editors, Russell W. Belk ... [et al.]

（Series / American Marketing Association, no. 50）

American Marketing Association, c1984

Other Title

1984 A.M.A. educators' proceedings

Note

"The 1984 American Marketing Association Summer Educators' Conference ... held in Chicago on August 12-15"--P. ix

Includes bibliographies and index

Details

• NCID: BA22511878
• ISBN:
  • 0877571694
• LCCN: 84009240
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, IL
• Pages/Volumes: xiv, 431 p.
• Size: 28 cm
• Classification:
  • LCC : HF5411
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
• Parent Bibliography ID:
  • BA11802460