Marketing research in a marketing environment

Author(s)

• Dillon, William R.
• Madden, Thomas J.
• Firtle, Neil H.

Bibliographic Information

Marketing research in a marketing environment

William R. Dillon, Thomas J. Madden, Neil H. Firtle

Irwin, c1994

3rd ed

Note

Includes bibliographical references and index

Details

• NCID: BA22619229
• ISBN:
  • 0256105170
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Burr Ridge
• Pages/Volumes: xxii, 760 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.2
  • DC20 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research